Male Power Launches New Catalog, Website

LONG ISLAND, N.Y.—Male Power, a leader in men’s specialty underwear, has recently published its new print catalog. The 2010 catalog features all of Male Power’s collections, from their popular Branded Cotton Lycra collection to their hot new Extreme collection. The catalog can now be viewed online via their newly launched website, MalePower.com.

The website is a one-stop source for brick-and-mortar stores and online retailers who are interested in finding out more about the many collections that Male Power has to offer. The website enables visitors to download images directly, and offers links to online retailers and a new press section.

“We’re very excited to have the new Male Power catalog and website up and running,” remarked Marybeth Onken, vice president of Male Power. “We’re making strides to optimize our website and enhance the experience for visitors.”

Customers can also become a fan of Male Power on Facebook and Twitter, rounding out the company’s newest interactive ventures.

Founded in 1974 by legendary men’s underwear pioneer Sam Baker, Male Power is the men’s division of lingerie maker Comme Ci Comme Ca Apparel Group Ltd. The Hauppague, New York-based company is the industry’s leading men’s specialty underwear manufacturer. Male Power offers a variety of styles, from basic cotton briefs to sexy novelty styles. For more information, contact Male Power at (800) 447-4720 or visit MalePower.com.