Magic Wand Rebrands With New Look, Website, Packaging

LAS VEGAS—The Magic Wand, the personal massager trusted by Americans for more than 30 years, was a big topic of conversation at the International Lingerie Show this week in Las Vegas as the brand unveiled a new look.

Recommended by six leading sex therapists since the 1970s, the Magic Wand has been a hit with millions of consumers since its introduction to the American market.

"We are very excited about the updated brand look and new packaging, as well as about our new consumer website,,” said Shay Martin, vice president of Vibratex, Inc. “We are humbled to be the stewards of such an effective vibrator and to have the opportunity to continue to provide this best-selling brand to our retail partners.”

Vibratex has been the sole authorized import agent of the Hitachi Magic Wand for more than a decade. With the launch of the latest generation of Magic Wand, the company is gearing up to further support and expand the brand with retail partners.

"While many have tried to imitate the Magic Wand, it has never been equaled in power, quality, durability, or consumer satisfaction,” Martin added. “And with today’s updates in look and feel, as well as an even stronger construction, we expect consumer demand for the Magic Wand to continue to expand.

It is a privilege to be leading a brand that has such a dedicated fan following of satisfied customers who rely on the Magic Wand to provide pleasure, day after day, year after year,” Martin continued.

To see the new Magic Wand, visit

For more information, contact Vibratex at [email protected] or (800) 222-3361.