TUKWILA, Wash.—Lovers, owned by Peekay Inc., embraced the power of the Liberator brand and has invested in a new interactive shopping experience designed to draw customers into the store by creating a virtual adult playground focused on increasing sales and traffic in the store.
"The Liberator premise of ‘Bedroom Adventure Gear’ really intrigues consumers and creates a fun and exciting atmosphere,” said Janet Blasquez, vice president of retail and marketing.
The Liberator Boutiques include handsome shelving that feature Liberator Shapes and Sex Furniture in Original and Black Label, as well as Liberator Role Play gear and playful restraints. Beds adorned with an array of Liberator products create a stunning visual display aimed to inspire customers to be interactive with the products while at the same time increasing sell-through and add-on purchases outside of the Liberator brand.
Customers will be able to browse the widest array of Liberator products and experience pairing them up with other Liberator accessories to create a truly romantic lifestyle in their homes.
Lovers in Tukwila is KING 5 2010 and 2009 Best of Western Washington Best Lingerie store for the second year in a row. Peekay Inc. is AVN's 2009 Outstanding Retail Chain of the Year. Peekay Inc. consists of 31 retail stores, operating in Washington as Lovers, and in California as A Touch of Romance and ConRev.
For more information, visit Peekay.com.
