BURLINGTON, Ontario—Lover's Choice, Inc. has announced the company will now be operating under a new moniker, Avelli Inc., to better reflect its role as a brand management company and parent company of popular brands such as Lover's Choice, Ophoria Fine Bedroom Toys, Cupidology and Comfortnöw Labs.
Avelli will continue an 11-year tradition of successfully developing and launching consumer brands in the intimate product arena, with a proven family-centric approach that increases brand value equity for consumers and fosters organic growth and long-term sales potential for retail partners.
“Over the years we've developed multiple brands and since Lover's Choice is just one of our successful product lines, the transition to the Avelli name represents our evolution into a brand management company,” said Avelli President and CEO Randall Hughes. “As a parent company, Avelli will continue to nurture our existing brands and be able to bring in new brands that we'll treat as our own children. Each brand's success is dependent on our initial nurturing, our emotional and financial investments long-term, and our disciplined guidance for developing long-lasting friendships. We are committed to building a family of brands that enhance the lives of consumers and drive long-term loyalty.”
The Avelli name is a derivative of Machiavelli, the Italian writer and philosopher. The name was chosen for Machiavelli's positive characteristics, which include passion, dedication, intelligence and loyalty.
For more than 11 years Avelli Inc. has been committed to the development of creative and content driven products that enhance the lives of consumers. With a family-centric philosophy at its core, the company is focused on brand development that increases brand value equity for consumers and long-term sales potential for retailers.
With its head office in Burlington, Ontario, and the expansion of its product design and marketing division to Boulder, Colo., this summer, the company continues to grow and thrive; driven by passion and commitment.
For more information, visit AvelliBrands.com.
