MINNEAPOLIS - Deb Wright came up with the Lizette concept just before a night of dancing.
"I was wearing pants and a pair of backless shoes, and as I walked around the house, the pants kept getting caught between my foot and the shoe," she says.
Wright then took a few of her daughter's hair ties and created an improvised wrap to keep her heel in place.
Now, Wright is pursuing a new niche in the novelty market, with 20 styles offering a range of possibilities. She said the first product was a collection of decorative shoe wraps designed using Italian ornaments and genuine Italian leathers. She then created a lower-end line, using elastic straps and cords and quality ornaments, to create items that would be more affordable to the masses.
"My target market is really women of all ages who like the idea of being able to add ‘bling' to their existing shoe collection," she says.
Wright says she has begun selling directly to high-end boutiques, adult stores such as Deja Vu in Las Vegas, prom outlets, Home Shopping Network, and shoe retail chains over the past three years.
"The company is steadily growing," she says. "Appearing on HSN in November 2007 really helped to jump-start sales. Moving forward, we are establishing a seasoned sales force to market Lizette to a variety of venues."
For more information, visit LizetteInc.com.
