SAN FRANCISCO - Libida announced Tuesday that it will offer a 20 percent discount to all U.S. military personnel as a way of thanking military couples for the sacrifices they make in service of the United States.
"Military couples face all kinds of hardships, the last of which should be loss of intimacy with their partners," said CEO Petra Zebroff, a human-sexuality doctor. "Keeping that sexual intimacy alive is fundamental to a lasting relationship. We feel it is important to do what we can to help these couples stay connected to each other while they serve our country."
Libida offers an array of sensual products, from sex-education materials, condoms and adult toys to erotic books and movies. The store's website also features a "how to" section with advice from sex and relationship experts.
"Libida is a safe place for military women and men to explore options for sexual intimacy, even when their service keeps them half a world apart from their partners," Zebroff said. "All of our products are shipped in plain packaging, and billing is discreet, so there are no worries about giveaway descriptions on credit-card bills."
