HOUSTON - Liberator Bedroom Adventure Gear, a luxury brand of sex furniture and sex pillows, has partnered with Houston-based adult retailer Eros1207 to create a Liberator LoveStyle Store within its Houston SouthWest store.
"Eros1207 caters to couples and single females, and we target our advertising accordingly," said David Greenhaw, vice president of operations for Eros1207. "We have successfully cultivated many faithful customers, allowing us to expand to five locations within 16 years. Because of the crossover in our demographic with that of Liberator, we expect this store-within-a-store concept to be a success and we are pleased to be partnering with Liberator."
A second Liberator LoveStyle Store is planned for another Eros1207 location, the largest adult retail store in Texas at 15,000 square feet. The Liberator LoveStyle Stores feature a cross-section of the entire Liberator offering, from sex shapes and sex furniture to erotic toys, light bondage, lingerie and latex fetish wear.
"We are thrilled to provide our fans with the ultimate Liberator experience, and are happy to have found such great partners in Eros1207," said Louis Friedman, CEO of Liberator. "Houston represents the sixth largest metro area in the United States, so it is a great market for the introduction of the Liberator LoveStyle Store experience. We are looking forward to a fruitful collaboration as we work together to hone this new retail concept."
Entering the Liberator LoveStyle Store from Eros1207 is like entering an interactive exhibition of the latest in Liberator Bedroom Adventure Gear. Customers are encouraged to touch, to play, and to lie on the display items in an experience far removed from the typical adult retailer. To help with the launch of the boutique, Liberator contributed demonstration product, display hardware, and signage. A grand opening celebration will be held in early June.
For more information, visit Liberator.com or Eros1207.com.
