BATH, England—Pleasure products manufacturer Lovehoney has joined forces with legendary metal band Motörhead and its frontman Lemmy Kilmister to create an exclusive range of Motörhead branded pleasure products.
"One of the songs on our debut album was called "Vibrator" so we had to have our own one day, right?!" said Motörhead singer Lemmy. "Apparently, it was worth the wait!"
The collection will be launched in July at ANME Founders show and will be available from distributors shortly after.
Motörhead—The Official Pleasure Collection boasts four bullets and classic torpedo shaped vibes, all decorated with the band's iconic logo and branding—and delivers the sort of power and pleasure you'd expect from the “Loudest band on Earth.”
Lovehoney's co-founder Neal Slateford said: "We designed these classic vibes for both fans of Motörhead and rock lovers, as well as those who just want a cool looking toy to add to their collection. The range captures the rock and roll lifestyle of the band perfectly, and offers a unique counterpoint to the traditionally pink and purple toys that currently dominate the market.”
Motörhead are one of the world's biggest rock bands, having released 21 studio albums and countless singles including the hits “Ace of Spades” and “Overkill”—after which the vibes are named. The deal was brokered by Global Merchandising Services Inc. who represent Motörhead exclusively for retail, tour and licensing.
Lovehoney's Commercial Director Ray Hayes said, "Motörhead's massive fan base is a testament to their popularity, with the band having sold more than 15 million albums worldwide. With the announcement of the band's 22nd studio album Bad Magic in August and their warmly received Glastonbury Festival appearance this year, we are certain that Motörhead—The Official Pleasure Collection will become a firm favorite for lovers and rock fans alike."
"Global is excited to be rockin' our clientele in such a fast growing industry,” said Global Merchandising's CEO, Barry Drinkwater. “We like nothing better than making the fans happy ... and we're thrilled to be partnering with Lovehoney."
If you'd like to know more about stocking the Motörhead collection, contact Lovehoney's Trade team, [email protected] or visit the Lovehoney booths 9 and 10 at the ANME Show in Burbank, Los Angeles, July 12-14.
