MUNICH - LUBExxx has hired adult-industry veteran Mario Zieroth as its new managing director.
At LUBExxx, Zieroth will be responsible for marketing and sales of the LUBExxx Finest Lubricant product range and the Mr. Ease and Apronal anal-spray products. He also will be responsible for the development and marketing of other brands and articles at the international level, with particular emphasis on the United States market.
Zieroth previously was employed as the international distribution director for Bruno Gmünder Co., where he began working 10 years ago and initially was responsible for the design and development of the first Bruno Megastore in Cologne. In 2000, he was promoted to the position of distribution director for international sales for Bruno Gmünder publications.
During his seven years as distribution director, Zieroth played a leading role in establishing the Bruno Gmünder distribution as a market leader, overseeing international sales and coordinating logistics, dispatch and buying, as well as acting as key account manager for international customers.
"We have acquired a sales expert with an international reputation, and his skills and expertise mark a new era for LUBExxx in the U.S. market," owner Volker Hoffmann said. "The most exciting and important element he brings is his unique ability to connect with the customer."
"Customer feedback was always my motivation to optimize the product, the service and the cooperation," Zieroth said. "My utmost priority is creating a win-win situation and establishing long-term business relations.
"LUBExxx has enormous potential and I love a challenge. LUBExxx is just the beginning; we'll be launching an array of new products soon. It certainly looks as though autumn is going to be hot this year."
