STOCKHOLM, Sweden – LELO launched its HOMME Collection this week, introducing a trio of new products designed to capture a male market.
The first of these items, Bob, is a gentleman's plug that specializes in male G-spot stimulation. Discreet enough to be worn during everyday activities, the plug includes a ringed end that gives users complete control over the experience. Available in deep blue and Bordeaux, Bob is an apt extension of LELO's sleek, chic aesthetic, and retails for a suggested $44.
A rechargeable vibrating ring called Bo is offered in the same colors as Bob.
But it's the final member of the triad, Earl, that is truly the apex of LELO's distinctive viewpoint. Crafted of stainless steel or 18K gold plate, the Earl plug is a sensuously curved device that transmits heat or cold for enhanced sensation. As further evidence of Earl's indulgent luxury, the device is sold in a wooden gift box with matching cuff links.
"We are very proud to launch the LELO HOMME collection," says Sophia Nystrand, the brand's PR and communications manager. "We have experienced an increasing demand of pleasure objects for men-which is in the line of the mainstreaming of sensual products."
