STOCKHOLM, Sweden—Best-selling Swedish designer brand LELO has kicked off the New Year with the highly anticipated release of Tor 2, the latest addition to their portfolio of high-quality intimate lifestyle accessories.
Offering improvements to the original Tor design, Tor 2 is now 100 percent more powerful than before, as well as being coated fully in silicone with a waterproof and rechargeable design. Tor 2 also delivers six different stimulation modes to suit all preferences and needs, and comes in a new color option of dark green to complement bestselling dark purple and classic black.
Tor 2 was offered to retailers from early January and was added to LELO.com on Jan. 21
LELO U.S. Sales Manager Donna Faro said: “Offering such an amazing product as Tor 2 really is an automatic choice for retailers. We’ve already received record pre-orders for this newest LELO, which is no surprise given the possibilities that Tor 2 provides. It’s further evidence of LELO’s ability to listen to customers and provide products that meet a genuine need. This is an absolute winning design and we cannot wait to hear from couples worldwide.”
Intended for men to wear when making love, LELO’s revolutionary couples’ rings have gained the company a reputation for product innovation. Bo, the world’s first ever rechargeable couples’ ring, holds the inaugural title of AVN’s “O” Award 2009 for Outstanding Powered Product. Following the success of Bo, the original Tor introduced variable vibration patterns to products of this kind and improved the power of vibrations still further.
LELO continues to cement its reputation as one of the main go-to brands for couples seeking intimate accessories to enhance their love lives. Having launched can be seen as the original luxury couples’ massager in 2003—the Lily Pleasure Object that can nestle between partners during intimacy –LELO added to this reputation with the wildly successful SenseMotion Insignia line.
The company says that the overwhelmingly positive reception of Tor 2 during its pre-release stage has set a promising marker for the continued success of this leading designer brand in the coming year.
Faro added, “What a start to 2012! But I can assure all our retailers that this is just the beginning … it’s a going to be a tremendously exciting year and we cannot wait to get our new products into retail stores worldwide.”
For more information, visit LELO.com.
