LOS ANGELES—Reality TV star Kendra Wilkinson has joined forces with Evolved Novelties to create her own collection of intimate products, LoveCandy, with a fresh and innovative approach.
Kendra’s sexy, confident personality speaks to Evolved’s client base of strong females with the goal of empowering woman to get or keep their sexy using fun and flirty fragrances, room sprays lingerie and more. Kendra’s balance between mom and romantic partner make a perfect match for the romance-enhancing company.
Kendra’s LoveCandy product line will include aromatherapy, bath and body products, a lingerie collection, and novelty items, with its first set of products debuting this winter. A sneak preview of her aphrodisiac infused product using super fruits including acai and goji berry will be available to view and pre-buy on the Evolved World website in December.
“Evolved is a company that used their imaginative vision and commitment to quality to grow tremendously within the sexual health and wellness market within the past five years,” said Marcus Higgins, Marketing Director at Evolved Novelties. “With Kendra we expect to dynamically develop the category in both our traditional specialty channel and mainstream locations that are already seeing growth, such as Walgreens, CVS and Target.”
Kendra’s LoveCandy website will launch in December, where fans and consumers can shop her entire collection. Kendra will be interactive with fans on her Evolved World page where they can read blogs, watch vlogs and listen to podcasts starring their favorite celebrity. She will be discussing everything from what she loves most about her husband to how she makes herself feel great, in interviews with Evolved Novelties’ resident sexpert Dr. Ava Cadell. Dr. Ava provides a wealth of knowledge on Sexual Health & Wellness. Viewers will also have a chance to intermingle with Kendra on an intimate level by sending in questions that Kendra may answer personally. Kendra’s LoveCandy collection will also be available in stores.
To check out more about Kendra’s line visit MyLoveCandy.com.
