ROCHESTER, N.Y.—Newcomer Kamadara has entered the sex cushion market with three new models that raise the bar for value, functionality and style in a product category known for the absence of competing brands.
“In every adult product and market niche except one, consumers have a wide variety of choices. The sex cushion category has suffered from a lack of competition among manufacturers and that has resulted in high prices and an absence of retailer support—until now,” said Kamadara spokesman Robert Mendoza. “Kamadara addresses those concerns by offering fresh designs, low prices and a policy of not competing with our wholesale customers.”
Kamadara’s initial designs include the lovetriangle, the lovediamond and the kahuna. Each allows couples to experiment with new sexual positions and more fully enjoy familiar ones. The cushions, which come in a variety of exciting new fabrics, feature vibrator holders and detachable handles that allow retailers to upsell any of their existing cuffs or bondage accessories and open the door for collaboration with other manufacturers.
“Kamadara is committed to helping retailers succeed with these new products,” Mendoza said. “We looked at what the market wanted and delivered it for 20 percent to 30 percent lower cost than anything currently available. We will continue to add new products and maintain a focus on training our partners’ sales staffs as well as marketing support at the wholesale level.”
The name Kamadara is a portmanteau of two Sanskrit words from the Kama Sutra: "kama" meaning passionate desire or lust, and "aadhaara" meaning base, foundation or platform. Kamadara love cushions enhance intimacy and sensuality by providing unique lovescapes as foundations of passion and experimentation for couples.
For additional information, contact Kamadara at (800) 797-2120 or email [email protected].
