Just in Case Bagged by ‘The Bachelor’

LOS ANGELES - Just in Case's Rendezvous Red compacts are featured in the gift bags given to contestants on ABC's "The Bachelor," the manufacturer's co-founders said.

 

"The bachelorettes went crazy for the compacts, we hear," owner Marcha Graham told AVN Novelty Business magazine. "[Co-founder] Rachael [Sudul] met the person who pitched our product to the ‘Bachelor' show through a meeting at a fundraiser. She absolutely loves Just in Case and thought it would be perfect for the show, and it was!"

 

In addition to the gift bags given to contestants, each week, a gift bag is given to a winner chosen from fans who play "The Rose Ceremony Game" at ABC's website. The gift bags contain 25 products, including items from Victoria's Secret, Ta-Bu Clothing, 575 Denim, Ghiradelli and Pin Up Girls Clothing, as well as the Just in Case compacts.

 

"The Bachelor" airs at 8 p.m. PDT Wednesdays on ABC.

 

Graham also told ANB what new products the mother-daughter duo has in the works.

 

"We are developing a new compact and are also gearing up to do private labeling for customers in the new year," she said. "We've had so much interest from hotels, et cetera, that we believe it will be a great addition to see the compacts out there with private labeling."

 

Just in Case products are available on the wholesale market from Holiday Products and Entrenue, Graham said.