CALABASAS, Calif. – Just In Case Inc. , manufacturer of the popular Just In Case condom compact, is announcing the arrival of its newest item, Just In Case 2, due in January. The company is promoting it as “The little black compact for your little black dress.”
This little black compact comes with a shiny, clear mirror and a special trapdoor that keeps the condom concealed until it’s time to get romantic. This new compact has received much deserved attention from mainstream media: The compact recently was profiled in an issue of Shape magazine.
“The mainstream magazines are starting to jump on board when it comes to safe sex,” says Just In Case’s Rachael Sudul. “Just In Case is redefining personal care, and I think they’re waking up to the fact that AIDS isn’t just a problem in Africa.”