Joydivision Inks Deal To Develop Products For ‘Cosmopolitan’

ATLANTA—European-based adult pleasure product manufacturer Joydivision announced a partnership with Cosmopolitan to develop a collection of unique products.

Cosmopolitan, among the world's biggest young women's media brands, plans to work with the manufacturer to create products that empower women to enjoy their sensual lives to the fullest.

Joydivision reps said the line will encourage satisfying, responsible engagement for a woman and her partner, and will feature world-renowned German engineering, innovative design and highest grade body-safe materials, as well as a two-year replacement warranty. The Cosmopolitan pleasure products will launch in Europe in the fourth quarter of 2015, with expansion to further markets outside the U.S. planned for 2016.

A powerful voice for bold, confident women with 68 million unique visitors across its global sites, Cosmopolitan delivers the latest news on love and relationships, work and money, fashion and beauty, health, self-improvement and entertainment in 80 countries and 35 languages.

"Cosmopolitan is a great match for us—the brand encourages women to own their sexuality and now those women will have a line of elegantly-designed products that will help them do just that," said Oliver Redschlag, Joydivision’s founder and CEO. "We're developing a full product plan with a global vision for women's sexual health and wellness." 

"We've gotten early feedback from retailers across a wide spectrum, and they anticipate the brand will be a significant player in the space," said Marcus West, senior vice president of sales and marketing at Joydivision. 

"Women look to Cosmopolitan for real-world advice and information about sex and relationships," said Kim St. Clair Bodden, senior vice president, editorial director of Hearst Magazines International. "These products will give them a new way to have fun, experiment and find fulfillment."

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