HANNOVER, Germany - Erotic product manufacturer Joydivision has signed on as sponsor of the Venus International Trade Fair set for Oct. 16-19.
The sponsorship, which will continue through the next three years, will have the "Joydivision ... perfect Lovestyle" logo featured on all material printed for the event.
"Joydivision is not only one of the first exhibitors since the early Venus days, [but] it is also the exhibitor with the largest number of Venus booths (20) in Berlin, Duisburg, Paris and Shanghai within 20 years," CEO Oliver Redschlag said.
With the sponsorship, Redschlag said, he wants to underline the international importance of this exhibition.
"We have been growing as one of the biggest European producers of erotic products," he added. "The time has come to represent ourselves in an appropriate manner."
The Venus International Trade Fair will be held Oct. 16-19.
