SAN FRANCISCO—Following the success of the Form 2 Waterproof Rechargeable Vibrator, and to celebrate the fifth anniversary of its release, Jimmyjane is presenting a premium addition to the line: Form 2 Luxury Edition.
Originally designed by Yves Behar and Ethan Imboden, Form 2 has become an iconic product for Jimmyjane. The introduction of Form 2 Luxury Edition further exemplifies Jimmyjane’s commitment to creating innovative pleasure products without compromising personal style, wellbeing or values.
The release of the Luxury Edition marks the fifth year anniversary of Form 2, which launched in 2009. A modified version of the rabbit with “just the ears,” the Form 2 is small enough to deploy during couples play. And with a motor in the tip of each ear, it delivers strong vibrations when it comes in contact with the body.
For five years Form 2 has been a best seller for Jimmyjane. The vibe been honored with numerous design accolades, including an International Design Excellence Award (IDEA) from Fast Company and IDSA, a GOOD Design Award and a Spark Award.
For the Luxury Edition, the Form 2 shape has been adorned with sleek black silicone, a 24 gold insignia, and black and gold-detailed charging stand. It comes with chic special-edition packaging and a new USB universal charging system. The vibrator employs the same functionality as the original Form 2: a compact design that offers intense vibrations. Each flexible ear is internally powered for dynamic stimulation. As the two vibrators interact, they surround a touch-point and create an entirely unique sensation. The new Luxury Edition also features a Spontaneous Mode in which the user relinquishes the power of control to Form 2 as it cycles through impromptu variations of modes and power levels.
“The success and notoriety of Form 2 continues to surpass our expectations, and shows no signs of slowing down. The customer testimonials, retailer feedback and press coverage of this vibrator is astounding, and has created Jimmyjane brand evangelists worldwide. Form 2 Luxury Edition adds an extra touch of style and sexiness to your most private moments when you feel at your most vulnerable. It makes each intimate experience feel sexy and special and we know it will be a perfect addition to our customers’ collections,” stated Molly Murphy, sales and marketing director at Jimmyjane.
Mixing body-safe materials and accessible design, Jimmyjane has created pleasure products with mass appeal that have helped adult pleasure products cross over to the mainstream. Demand for high-quality sex toys has been on a steady rise in recent years as consumers recognize their value and positive effects on sexual wellbeing and relationships.
Based on customer feedback, the Jimmyjane team reports that the Form 2 has become a go-to bedroom accessory for its customers. The company’s goal for the Form 2 Luxury Edition was to create an even more refined and sophisticated incarnation of its most established favorite. As with all of Jimmyjane’s products, the Form 2 Luxury Edition is designed to fit into its customers’ carefully curated lives—both existing fans and style-minded newcomers alike.
FORM 2 Luxury Edition retails for $189 and is available July 9. For more information, go to Jimmyjane.com.
