SAN FRANCISCO—Diamond Products, a company that Pipedream Products CEO Nick Orlandino brought on as a strategic partner last fall, has announced the acquisition of design-centric pleasure products manufacturer Jimmyjame.
Jimmyjane will continue to operate separately, maintaining its product development, creative, online, sales and day-to-day operations teams at its corporate headquarters in San Francisco, the companies stated in a press release about the deal.
“Jimmyjane is an exceptionally rare brand,” said Orlandino, who serves as CEO of Pipedream Products and Diamond Partners. “Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade. I am very pleased that Ethan and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing growth of the brand. Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realize the significant future potential of Jimmyjane.”
Jimmyjane is a design-centric brand founded by designed and engineer Ethan Imboden on the belief that “life is better with a sexy twist. We design products and experiences to provide pleasure, strengthen connection and create provocative possibility.”
Imboden and his team leveraged unprecedented design, engineering and marketing to achieve their goal of making exceptional pleasure products broadly available—both in top “sex positive” retail environments, as well as through mainstream distribution. Today, Jimmyjane products are globally renowned for their exceptional performance, durability and design. The company is credited for its leading role in reorienting the global conversation around pleasure products, and has become known in the media as “the Apple of sex toys.”
“We’re excited about this next step for Jimmyjane,” Imboden said. “Both our company and industry have come a very long way in the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing “Pleasure to the People” to an entirely different scale. Nick and the Diamond team respect the customer- and design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.”
Diamond Products approached Jimmyjane “to capitalize on the growing premium Sexual Wellbeing market. Together as part of Diamond, Jimmyjane and Pipedream Products aim to shape the future of the category as the world's leading manufacturer of pleasure products,” according to the release.
“What this means for Jimmyjane as a company and brand is a very large platform for growth,” Imboden told AVN. “For Jimmyjane consumers and fans, this means more of the quality, design and innovation that they’ve come to associate with the brand and the team behind it.”
This acquisition is a key facet of Diamond Products’ long-term growth strategy and offers the group a leadership position in the premium pleasure products market with one of the world’s best known specialty brands, the announcement reads.
