LONDON – Je Joue has chosen this year’s AVN Novelty Expo as the stage for the global preview of its next revolutionary toy.
“The Je Joue team is extremely excited to announce the launch of our second female-focused toy, which whilst still embodying Je Joue’s aspirational and innovative values, moves the brand into a new area with a more couple focused offering,” said Dan Gaspar, commercial manager for the company. “Je Joue has had a fantastic first year with SaSi, which is now available in more than 22 countries and has picked up numerous awards, including FleshBot.com Toy of the Year 2008 and Cosmopolitan.co.uk Ultimate Sex toy of 2009. ANE is the perfect global launch pad for our new toy which, available to North American retailers in late September 09, is one of several completely unique designs that we will be launching over the next 12 months.”
Je Joue is also proud to announce the appointment of Alicia Relles as their new North American sales and marketing manager.
“We are very excited to have Alicia join the Je Joue team. Post of a successful launch of SaSi with Babeland, we are now ready to move into Je Joue’s next phase,” Gaspar said. “By selling directly to the very best North American retailers, supporting these retails with a unique range of support, offering a lower MSRP and utilizing Alicia’s extensive retail experience and insight, we hope to realize Je Joue’s global goal of providing the very best retailer brand support in the industry.”
Relles said she, too, is looking forward to her new challenges.
“After many years of hands on product training, development and education, I had been looking for a new opportunity that would allow me to share and utilize my unique brand, trade, and retail insight for some time,” she said. “Having met Je Joue’s designers, Chris and Duncan, back in 2007, and having worked with Je Joue to launch SaSi, I believe in their innovative, female insight-driven designs and new range of retailer support activities; it represented the perfect challenge for me.
“The market for premium female toys has been in huge growth for many years and as more and more retailers adapt their concept to be more female focused and sex positive, my role at Je Joue will focus on supporting North American retailers with first class brand and product training, unique POS and tailored marketing solutions,” she added.
For more information, visit JeJoue.com.
