LONDON—Innovative luxury sex toy brand Je Joue has re-launched its award-winning 2011 campaign to find the elusive G-spot, and following the promotion’s immense North American success last year the company has gone global, shouting loud and proud that “The G-spot Does Exist!”
Working together with the best and brightest sex-positive and couples-focused retailers across Europe, theU.S.,Canada,South America,South Africa,AustraliaandAsia, the Je Joue team is excited to launch an enhanced G-spot education campaign during August and September.
“Our North American G-spot campaign, which ran in 2010, was a massive success and the retailers who took part had a lot of fun!” Je Joue’s North American Sales and Marketing Manager Alicia Relles said. “The attention-grabbing visuals shout ‘The G-spot does exist!’ and ‘Have you found yours?’ driving tremendous footfall, and our educators have a wide range of advice and tones to suit different customers. The new merchandising kit is completely flexible, so it works for stores of all shapes and sizes.”
The G-Ki adjustable G-spot stimulator, which took home AVN “O” Awards for Outstanding Innovation 2010 and Best Product for Women 2011, also has undergone a bit of a makeover, featuring a new smoother silicone skin and even more vibration variations.
“The G-spot Does Exist!” campaign features an eye-catching and adaptable merchandising kit, a Facebook campaign to showcase the very best retailers stocking the innovative sex tool, a micro-site with hints and tips from some of America’s most respected sex educators, and sales staff training provided by Je Joue’s own in-house team.
For advice from the very best sex educators, click on JeJoue.com/G-spot and read what Tristan Taormino, Deborah Sundahl, Jamie Waxman and Megan Andelloux have to say about all things G-spot.
“We were so very proud of running the first national education campaign last year, and many retailers experienced G-Ki sales uplifts of 300 percent, so we had to take it global,” Je Joue Commercial Manager Global Dan Gasper said. “We’re thrilled to be working with the very best retailers around the world and welcome any new customers who’d like to get involved.”
Each “The G-spot Does Exist!” kit includes:
2 hanging signs
7 x 12” window clings
10 x 12” surface stockers (for walls and shelves)
8 pin badges for all staff
1 mouse mat for G-Ki display
For U.S.sales inquiries, contact Relles at [email protected].
For European sales inquiries, contact [email protected].
For all other markets, contact [email protected].
Je Joue designs, produces and distributes some of the finest products in the industry. Ergonomic, beautiful and intimately innovative, Je Joue’s sex toys are made to inspire individuals and partners looking to discover new sensual experiences. Founded in 2008 with the SaSi, a toy created to offer the closest sensation to that of the tip of the tongue, Je Joue next released the G-Ki G-spot stimulator featuring bendable joints for customizable vibration followed by the Ami kegel weight system and the MiMi pebble massager. The products’ luxurious construction and design details offer one-of-a-kind personalized products made with the highest quality, safest materials used with style, form and function in mind.
For more information, visit JeJoue.com.
