LAS VEGAS—Lingerie lines, adult film production companies and adult novelty manufacturers and distributors congregated Sept. 21-23 in Sin City for the largest lingerie show held in the United States. Included in the festivities, presented by Specialty Trade Shows Inc., was the Lingerie Fashion Show, a tradeshow for exhibitors and buyers and the StorErotica Magazine Award Show, celebrating adult novelty creators and sellers.
The ILS Fashion Show featured a catwalk of all the newest trends in popular lingerie, swimwear, dancewear and an array of exotic costumes. Close to 2,000 attendees were present to take in the show hosted by Bridget Kloss of Las Vegas’ Second City Comedy Troupe. Kloss wittily and informatively described more than 120 new looks from some of lingerie’s most powerful players including: Oh La La Cheri Paris, Forplay Inc., Bodyzone Apparel, Roma Costume and Ellie Shoes.
This year’s highlights included a new Michael Jackson-inspired female dancewear line from Delicate Illusions. Five models sported sexy ensembles derived from the King of Pop’s most notorious costumes, including the “Thriller” video, and his meeting with President Ronald Regan, all sporting the signature sequined glove. Also, Je’taime Corp. targeted current blockbuster movements by creating a seductive superhero line, using capes and masks to provide for slinky and fun erotic wear.
Incorporated into the Fashion Show were the Third Annual StorErotica Awards. Hosted by Oh Megan, aka Ms. Sexuality Speaker, StorErotica showcased the best in adult manufacturers, distributors and stores. The winners were determined by votes registered online at StorErotica.com. Winners included: Ellie Shoes for Accessory of the Year, Forplay for Dancewear, Pipedream Products for Adult Novelty Manufacturer, El Dorado for Distributor, Wicked Pictures for Adult Film Studio, and the Hot Product of the Year went to the We-Vibe produced by Standard Innovations.
The tradeshow itself, held from Monday through Wednesday, gave buyers the opportunity to peruse many exhibitors displays and product catalogues to improve their own inventory and create new networks. At the tradeshow more than 180 exhibitors showed off classic outfits and debuted upcoming styles to come in 2010. The show was deemed a success as much new business was generated and a positive outlook on the future of the industry seemed evident.
Visit AVN’s ILS photo gallery for more coverage.
