SEATTLE – Innervibe, a West Coast-based manufacturer of natural adult sexual health products, is in the final stages of launching a new line of products intended to subtly shift society's pleasure principles. The manufacturer's unique marketing approach will set a precedent for others to follow, according to Innervibe's vice president of marketing and new product development, Jesse Adams.
"We want our customers to feel good from the moment they see our products," Adams says. "They are designed to be approachable, comfortable, fun and intimate. Our mission is to communicate a renewed vision of natural sexual health and breathe excitement back into our customers' bedrooms."
Innervibe's product offerings will initially include a modest 14 SKUs, encompassing personal massagers, candles, and sensual bath and body products designed specifically to be female- and couple-friendly while also advocating intimate and natural pleasure.
The visual messaging in the new product line is what Innervibe calls a "bold departure from others in the category," featuring sophisticated, muted, and discreet shades of color blended with highly refined typography and graphics. The merchandising strategy is said to set Innervibes' brand apart from the traditional look of adult products of the past.
"A primary goal of the design and marketing strategy is to make the brand more approachable, accessible, and appealing to a wider, more diverse segment of consumers," the company says. The company's unique Girl's Night In, Date Night In, and Weekend Bliss Pleasure Packs are with products such as the all-natural Sensual Salt Soak, Shea Soy Massage Candles, and Liquid Charms Warming Lubricant, all of which are "designed to arouse passion and inspire unforgettable moments."
Innervibe was created as a "whole body experience," Adams adds, with the line based on studies it conducted indicating that mainstream couples and individuals are becoming more "aware, open, and welcoming to adult enhancement products" and their added health benefits. All Innervibe products adhere to the highest standards of quality and safety.
Additionally, the manufacturer is one of the only ISO-certified producers of adult sexual health products, following stringent standards throughout its manufacturing process. Adams said the company uses only ISO-certified suppliers and the best silicone and body-safe plastics, putting the company's focus on quality and safety first.
The new product lineup is affordable and hits store shelves this fall, with distribution in place throughout the U.S., France, India, the United Kingdom, South Africa, South America, and Australia.
Extensive visuals, details, and product samples are available upon request. For more information, visit Innervibe.com or call toll-free 866-943-6872.
