CHINO, Calif.—California Exotic Novelties, one of the world’s largest and most respected pleasure products manufacturer, anticipates an increase in sales for the Gina Lynn Collection of toys. Lynn is the April Penthouse Pet and appears on the cover of the April issue of Penthouse Magazine.
Susan Colvin, president and CEO ofCaliforniaExotic Novelties, said, “When we partner with a starlet for a line of toys we do it because her personal brand has value. By joining forces we’re able to monetize that brand together. Gina’s personal brand is continuously growing and I’m proud to say that as a result her line of toys is also increasing in popularity.”
The Gina Lynn Collection by CalExotics consists of 21 products in all. Included in the line are a variety of massagers, stimulators, futurotic masturbators molded from Lynn, and the popular Gina Lynn’s Wireless Infinite Sex Positions Love Doll.
“I’m thrilled to be a Penthouse Pet,” Lynnsaid. “It’s an honor and I’m sure my fans will not only enjoy the April issue of Penthouse, but will also have a great time with my toys from California Exotic Novelties.”
Jackie White, vice president of sales for California Exotic Novelties, said, “If retailers are looking for ways to monetize Gina Lynn’s brand, then I suggest creating a store display of her toys next to, or one that includes, the April issue of Penthouse. Cross merchandising in this manner gives your customers more options and helps increase sales.”
For more information about merchandising, distributors and retailers can download the free Merchandising Manual from the Product Information section of the Downloads page on the California Exotic Novelties website.
To order the Gina Lynn Collection from California Exotic Novelties, talk to your account executive.
For more information, visit CalExotics.com.
