Inaugural 'O' Awards Winners Announced

UNIVERSAL CITY, Calif.—Unveiled with touches of irreverent humor and flourishes of fanfare and greeted with a spirit of joyful camaraderie, the winners of AVN’s inaugural “O” Awards were announced Tuesday night.

Thirteen products and companies were recognized in the awards ceremony, designed to recognize the leading products, companies and more in the adult pleasure industry. In addition, Carol Queen, Ph.D., and her Center for Sex and Culture were honored with the Outstanding Achievement Award.

“Though the AVN Awards are a spectacle now watched by millions of viewers on Showtime, it wasn’t always that way,” AVN Publisher and Editor Tony Lovett told the crowd of more than 400. “In fact, tonight’s ‘O’ Awards are reminiscent of the same low-key vibe that was part of the AVN Awards launch, so many years ago.”

Each award winner was presented with the “O” Award trophy, which features a black marble base and a polished metal three-dimensional “O” on top.

The following companies are the winners of the first-ever “O” Awards, presented by AVN Media Network and AVN Novelty Business magazine:

Outstanding Boutique: Fairvilla Megastore, Orlando

Outstanding Retail Chain: Peekay (Lovers/Condom Revolution/Touch of Romance)

Outstanding Online Retailer:

Outstanding Non-Powered Product: Pure Wand, njoy

Outstanding Powered Product: BO, LELO

Outstanding Lube, Lotion or Potion: Sliquid Organics, Sliquid LLC

Outstanding Innovation: SaSi, Je Joue

Outstanding Overall Product Design: Fun Factory

Outstanding Apparel or Accessory Line: Spartacus Leathers

Outstanding Packaging: Evolved Novelties

Outstanding Marketing: The Screaming O, in-store marketing kit

Outstanding Distributor—East: East Coast News

Outstanding Distributor—West: Entrenue

Carol Queen, who also serves as the sexologist for Good Vibrations in San Francisco, was honored with the Outstanding Achievement Award for her work as a writer, speaker, educator, activist and all-around champion for the sex toy industry, Lovett said.

“Many of us in this room would not be where we are if it weren’t for Carol Queen and her colleagues at Good Vibrations,” he said.

Nominees for The “O” Awards were culled from pre-nomination submissions and a panel of advisors who narrowed down the field. From there, an advisory panel of more than 100 industry professionals was chosen for balloting. Their votes were counted along with those from AVN novelty writers and reviewers.

The “O” Awards were held in conjunction with the AVN Novelty Expo, the premier B2B event for the adult pleasure product industry. ANE continues Wednesday at the Universal Sheraton and the Hilton Los Angeles hotels in Universal City, Calif.
For more information, visit Also see the “O” Awards photo gallery.