Icon Expands Bel Ami Toy Line

LOS ANGELES—Bel Ami announced three of its models— Andre Boleyn, Zac DeHaan and Jim Keroac—are now available from Icon Brands at newly favorable pricing announced at ANME. 

“The first five Signature pieces are doing quite well in upscale retailers with an active male clientele,” said Icon Sales Executive Jenny Tse, adding “that we thought it was time to round out the offering with three more guys.”

Tse added, “Of course the core of Bel Ami is the models, and the ancilliary products will follow, but we couldn’t be more fortunate to have the quality of models that Bel Ami attracts, as that core.”

Starting with Vadim Farrell, Kris Evans, Jack Harrer, Adam Archuleta and Joel Birkin, the line debuted a year ago with premium dual-density construction and striking silver packaging. 

For more than two decades, BelAmi is consistently one of most awarded studios in all-male DVD, filming in exotic locales such as Greece, Brazil, Portugal and South Africa. Its stable of exclusive models have graced magazine covers, calendars, coffee-table photography books, and now adult novelties.

The three new BelAmi “Icons” are shipping now, along with the original five. Available from Icon Brands and leading distributors nationwide, visit iconbrands.com for more information, email [email protected], or phone Sales at (818) 380-7700.