SHERMAN OAKS, Calif.—Icon Brands proudly launches its B2B (business-to-business) marketing outreach this fall with trade booths at two of the most attended trade shows for novelty retailing professionals, one domestically and one abroad.
Rebecca Weinberg, director of product development for Icon Brands, noted the timing of the trade shows. “This coincides perfectly with the October release dates for several of our new lines, including the Je t’aime jewelry vibes, the Impressions silicone gel vibes, the Booksmart kits and the Eat Play Love edibles. The enthusiasm from wholesale clients who previewed the new items this summer was overwhelming.”
Weinberg singled out the feedback about the Impressions silicone gels vibes: “People love the tactile feel, the way it squishes and then reforms. It’s a real first in vibrator technology.”
Additionally, Icon Brands’ fall release schedule includes new products from its licensed brands Fashionistas by Evil Angel for the fetish market and Falcon/Raging Stallion for gay consumers. Rounding out the diverse set of offerings, V Lubricants, already shipped by Icon Brands, will also be showcased at both trade shows.
Weinberg and Icon Brands Sales Vice President Joanie Lee will both be on hand in Las Vegasat the Rio Hotel, site of the International Lingerie Show: http://www.biztradeshows.com/trade-events/lingerie-show-lasvegas.html.
In October, Lee jets off to Germanyfor Icon Brands’ first International event, the eroFame Trade Convention: http://www.erofame.eu/en. She explained the company’s planned entry to the European market: “Our customer is the case-lot distributor. Our mission inEurope is to introduce the line to the entire wholesale market, and then to enable the distributors to sell to their customers. The distributors inEurope can expect the same support and resources that we give our domestic clients. Just as in the American market, I want to establish long-term relationships and build confidence in our products and in the company itself. The Icon Brands booth at eroFame is the first important step in that process.”
Icon Brands is clearly focused on getting busy for Q4 of 2011. The market’s newest player is now hard at work.
For more information, visit www.IconBrands.com.
