SHERMAN OAKS, Calif.—Born out of a collaboration between two leading forces in the adult industry, Icon Brands is making its debut at the AVN Novelty Expo.
An award-winning design firm that set the look for two of the adult industry's best-known video and novelty companies, Urban Graphics is moving into the world of sex toy development, working with co-founder John Stagliano, a filmmaker whose reputation for quality and authenticity is unparalleled.
This partnership will ensure that innovative products will be packaged in exciting ways with an emphasis on function and form.
As the name suggests, the new company assembles the most “iconic” brands in the business of pleasure, representing a variety of sought-after product types. With five world-renowned brands, plus new items marketed under its own label, Icon will launch with more than 100 SKUs, establishing itself as a significant player in the market.
The Icons:
Fashionistas by Evil Angel—Inspired by the acclaimed erotic film and dance show, the first line under the Evil Angel imprint offers an array of luxurious glass-handled love tools. Sometimes submissive, sometimes masterful, always Fashionista.
Falcon—The legendary, award-winning gay production house presents a complete line of men's sex toys. Signature cocks from Falcon's handsome gay performers as well as plugs, prostate massagers and strokers are among the items created to meet the high standards of quality that Falcon followers demand.
Raging Stallion—From San Francisco, where bigger is better, comes a new series of giant butt plugs, big toys, boot paddles and more. It's rough-trade gay play from the Falcon affiliate and the winner of 2011 Grabby Awards for Best Film and Best Director.
Eat/Play/Love—Edible Body Mousses, Lickable Massage Oils and Aphrodisiac Mints are just the appetizers. Eat, play and love … three of life's great indulgences. After all, why stop at just one?
V Lubricants—Packaged by the award-winning design team behind Method Products and formulated by chemists who have created legendary products for Neutrogena, V is a complete line of sexual lubricants made of the finest and safest ingredients available. Already a brisk seller in select retail outlets, all formulas—Water-Based, Silicone, Warming, Cooling, Ultra-Sensitive and Hybrid—will be available in multiple sizes, exclusively with Icon Brands.
Stagliano, a successful entrepreneur in the fields of filmmaking, publishing and stage production, discussed his motivation for the new venture. “I'm ecstatic that I have an opportunity to use technology to create toys that help people get off in crazy, new and interesting ways,” he said.
Added industry veteran and new Icon VP of Sales Joanie Lee, “After 13 years in video and novelties, I am thrilled to be making this next big step with Icon Brands. I know our innovation and aesthetics will shine through, and our products will speak for themselves.”
Lee will be on hand for Icon Brands' premiere B2B launch at the July 2011 AVN Novelty Expo, held July 7-9 in in Pasadena, Calif. See her in Booth 316.
For more information about Icon Brands, visit the company B2B website: IconBrands.com. Follow Icon Brands on Twitter (@IconBrands) and Facebook (Facebook.com/IconBrands).
