GAITHERSBURG, Md. - INI, manufacturer of the I've Never... bar cards and board game, has launched a line of T-shirts to complement the game and help retailers increase sales.
Company President Jay Vohra told AVN Novelty Business each shirt has a different saying that is sexy and over-the-edge and matches an adult-oriented cocktail with a recipe for the drink listed on the back of the shirt.
"While the I've Never... board game is our flagship product, we wanted to leverage our brand and diversify into other products by offering something different than games," he said. "We aren't just a one-trick pony. The shot glasses we currently offer showed us that there was definitely room for the tongue-in-cheek impulse buy."
Vohra said the shirts are perfect to wear at happy hours, outdoor concerts, beach parties, or similar warm-weather events.
For more information, visit the online I've Never... apparel store.
Call 301-442-7880 to place an order.
