LOS ANGELES - I Love Vagina Clothing and Electric Eel Inc. (Electric Lingerie) have partnered to release new products this week during the International Lingerie Show in Las Vegas.
I Love Vagina Clothing owner Drew Fin-Kelson said Elan Rofe, president of Electric Lingerie, has had the master license for I Love Vagina Clothing, and they both are excited about the partnership.
"We totally believe in the ILV brand and have seen what Fin-Kelson has done with it globally," Rofe said. "However, we feel Electric Eel can take it much further."
Rofe told ANB Electric Eel plans to rebuild the brand from the ground up beginning with this weeks International Lingerie Show in Las Vegas.
"We will be leaking out a few new products during the spring ILS, Erotica LA and summer touring," he continued. "Electric Eel's warehouse has been gearing up for all the products because most people see us as a lingerie company, but we will be penetrating a lot of new markets with ILV, which we are excited about."
Fin-Kelson, who recently returned from a trip to China to develop new products for the brand with Rofe, said the entire line should be ready for an unveiling at the September 2008 International Lingerie Show.
