BEVERLY HILLS, Calif.—Hustler Novelties, a division is LFP Inc., and Electric Eel Inc. have signed a long-term licensing agreement that makes New York-based Electric Eel the global licensee for the Hustler brand of sex toys and related novelties.
Since 2008 Electric Eel has been the licensee for Hustler Lingerie, which covers lingerie, sleepwear, men's underwear and women's shoes.
"We are extremely excited about our new licensing deal with Hustler," said Elan Rofe, president of Electric Eel. "We have a long-term plan for success, and are confident that we will being many new and innovative ideas to the market. It is our goal to improve the outlook of the retail landscape and make a direct impact on distributors and retailers with Hustler Toys. With the help and guidance of the team at LFP, I am confident that the line will grow to be one of the biggest in the business after a short time. Our immediate initiatives are to identify existing best-sellers to insure continuity of sales to existing channels and to develop category by category until we have covered the entire spectrum of products. We look forward to introducing the new lines, and would encourage anyone with any questions to email at [email protected]."
"We're thrilled to expand our relationship with Electric Eel," said Theresa Flynt, executive vice president of Flynt Management Group. "Their track record with our Hustler licensed products has been terrific, and we're looking forward to working with them to take out novelties business to new heights around the world."
For more information, visit HustlerToys.com.
