NEW YORK - Led by President Elan Rofé and Creative Director Wilson Kello, Hustler Lingerie's creative design team has headed to China to brainstorm their next line of sexy lingerie at a development retreat.
"These intensive development retreats are designed to generate literally thousands of concepts, from which we'll ultimately develop just a few winning designs," Rofé said. "We're in the middle of China. There is literally nothing to do but create, create, create - day and night."
Rofé said the designers and creative staff are set to conceive of new and innovative products in response to market feedback.
"I can't really say what we're working on exactly," Kello added. "That would spoil the surprise. Let's just say that I have a giant suitcase of sketches, clippings, inspiration pieces-and some unmentionable items-that I'm using to get this team fired up. I'll fill the main design room with images that reflect my vision for the next phase of Hustler Lingerie, and then we'll see what they come up with. I expect to have over 200 new products to debut once it's all said and done."
Hustler Lingerie will be at this summer's AVN Adult Novelty Expo July 14 and 15.
For more information on Hustler Lingerie, Hustler Costumes, and Hustler Men's Underwear, email [email protected] or call 212-710-1860.
