LOS ANGELES—Hustler Lingerie has signed an exclusive distribution agreement with ATU Corp. for all of South Korea, giving the best-selling sexy brand an even stronger foothold in the fast-growing Asian market.
The company also inked an agreement with Ashley Hof Ltd. for Israel, opening a new door for the lingerie brand in the Middle East.
Hustler Lingerie President Elan Rofé explained the rapid expansion: "What's happening now is the crystallization of a plan many years in the making; this is the stage where we secure top distribution in every major market around the world. Because we already have strong brand presence in these markets, the top distributors are seeking us out rather than the other way around. ATU Corp. is the company best suited for the job in South Korea, and we expect big things."
As for the deal in Israel, he noted: "Consumer confidence in Israel is at a 10-year high. The need for specialty imports like our sexy fashions is greater than ever. With our new collection, which offers top quality at even more reasonable price points, we expect numbers at the retail level to be very strong. Partnering with Ashley Hof gives us the opportunity to stake our position in one of the healthiest economies in the Middle East."
Hustler Lingerie is aggressively seeking new deals and encourages all serious inquiries.
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