NEW YORK - Hustler Lingerie will debut its Hustler Costume line at the Halloween Costume show, set for March 16-19 in Las Vegas.
The line includes devil, schoolgirl, sports, police and secretary themes, among others.
Company President Elan Rofe said the Hustler Costume is more about quality than quantity.
"The line is tight: only 38 costumes," he explained. "We knew every one had to be a winner. From the sexy satin-and-lace French maid [costume] with real petticoats to our signature flasher trench coat, our eye is on detail, fit and fun. The girl who wears Hustler this Halloween will definitely stand apart."
Wilson Kello, creative director of Hustler Lingerie, likened the process of creating Hustler Costumes to that of crafting a luxury automobile.
"It's the same thing," he told AVN Novelty Business. "We're not going to reinvent the wheel. We're just putting 26-inch chrome rims on it. We spare no expense in bringing the customer the ultimate costume."
Kello said Hustler Costumes will feature seven models at the Halloween Costume show in Booth 1966.
"[The models] will be continuously changing in and out of the costumes," he said. "Our objective is to emphasize what makes Hustler a leader in the Halloween market, specifically the fit and the unique variations we've created on old favorites."
Kello said company representatives at the show will discuss how to merchandise the collection in stores and set customers up with colorful, sexy point-of-sale materials.
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