Hustler Hollywood Opening Newest Location On Hollywood Boulevard

BEVERLY HILLS, Calif.—Hustler Hollywood, the retail arm of the Hustler empire, will open its newest store on April 1. A formal Grand Opening celebration is set for April 9.

The erotic boutique’s newest outlet will be at 6540 Hollywood Boulevard, which is between the tourist mecca of Hollywood & Highland and the fabled intersection of Hollywood & Vine. 

“The growth and development in Hollywood has been incredible to witness, and we look forward to being a part of this vibrant community, easily accessible to both tourists and locals,” said Larry Flynt, founder and chairman of Hustler. “I think people who come to this iconic neighborhood from all over the world will be excited when they visit our new store and see what the Hustler Hollywood shopping experience is all about.”

Flynt will make an appearance at the Grand Opening celebration, which is scheduled for 6:30 p.m. April 9. Joining Flynt will be adult performer Alexis Texas.

The new venue’s expanded retail space will offer an even wider selection of toys, sportswear, apparel, lingerie, shoes and Hollywood-centric branded souvenirs than the original Hustler Hollywood store, which has been operating since 1998 on the Sunset Strip. That location will remain open until further notice.

For more information about Hustler Hollywood, visit HustlerHollywoodStores.com.