SACRAMENTO, Calif.—Home Pleasure Party Plan Association announced today that it is joining forces with national distributor East Coast News to launch a new novelty brand, Amour Privé. The organization, which been provided advice and information to independent home pleasure party owners since 2005, provided its expertise in the development of the new collection, which is geared specifically for home party sales.
The Amour Privé line is expected to release in March, exclusively from East Coast News.
“We are dedicated to the home pleasure party planner,” explaind Tamara Payton Bell, HPPPA founder. “The Amour Privé mission is to deliver quality, high-margin products that are easy to show and sell.”
The brand’s slogan—“Proven, Practical, Profitable”—sums up its promised appeal for customers. “We designed products that we would like to sell at our own parties. These are definite winners,” Payton Bell added. “We are excited to have East Coast News as our exclusive distributor for the Amour Privé brand.”
“HPPPA knows how to throw a party!” says ECN’s Brian Herbstman. “We love their brand, their message and their plan—this is going to be huge for the independent party planner.”
ECN plans to show off Amour Privé to HPPPA members at the International Lingerie Show, taking place in March 26-28 at the Rio Hotel in Las Vegas.
