SAN FRANCISCO - Good Vibrations has taken its adult retail education program to the Web.
Launched in 2006, Good Vibrations University is an interactive program designed to provide sex-positive education to adult novelty stores. Rather than relying on senior staff members to train newer employees, retailers can simply sign up for GVU and learn from Dr. Charlie Glickman, who constructed the Sex Education Sales Associate Training Program for Good Vibrations employees in 1999.
"The idea of GVU is to raise the bar in the area of sex education," Glickman told AVN Novelty Business. "It also allows us to raise the awareness of Good Vibrations within the industry."
Glickman earned a Ph.D. in adult sexuality education and currently serves as the educational program manager for Good Vibrations.
"Excellent training gives staff the information and the confidence they need to help customers find the right products and increase sales," Glickman said. "I designed GVU to bring my extensive experience at Good Vibrations, and our more than 30 years in the industry, to retailers and pleasure party consultants."
The GVU program currently has six areas of study: Sexual Anatomy, Vibrators, Dildos & Harnesses, Lubricants & Condoms, Anal Sex & Toys, and Sex-Positive Sales Techniques.
Glickman said he plans to add new sessions in the future on cock rings and BDSM.
The courses are open to anyone, but are geared toward retailers, particularly pleasure party consultants, Glickman said. And retailers from around the world - even competitors of Good Vibrations - can participate.
"The competition is already out there," Glickman said. "But there are customers of all retailers who need good information on what products will be best for them. And there are customers who do not have the opportunity to visit Good Vibrations and are not familiar with the education we offer, so this affords them that opportunity."
Participants need a computer with high-speed Internet access and a phone, a set of headphones, or a set of attached speakers. While viewing PowerPoint presentations on the designated topic, students will hear Glickman explain different types of sexual products, how they're used, care and cleaning info, responses to customer questions, and tips on cross-selling, up-selling and much more.
Students can pose questions through a chat function, by phone or by USB microphone.
Each session costs $100, but those who enroll for all six classes pay only $500. Those who enroll for the next session of six webinars before March 31, 2009, will only pay $400.
For more information, email [email protected] or visit GoodVibes.com/content.jhtml?id=2041.
