ONTARIO, Canada - In an exclusive to AVN Novelty Business, Allure Leather has announced that in addition to launching their new collections at September's International Lingerie Show in Las Vegas, the company will also release a glamorous, new lingerie catalog, leather corset supplement, and lingerie brand.
In the pages of its 2009 catalog and supplement, Allure Leather is all about bringing back old Hollywood glamour and reawakening sexy. The new styles for their leather and vinyl collections are innovative, exciting, and indicate that Allure's designers continue to strive for the top.
Leather and vinyl are often associated with an edgy vibe, but Allure also addresses every woman's softer, feminine side. For instance, one leather corset in the supplement has opulent, vibrant ribbon detailing-a playful twist on a classic. The Allure Lingerie catalog also features some sexy new vinyl styles sweetened with tempting touches of red lace.
Under Allure's new lingerie brand, customers will find vinyl styles and a fresh line using rubber-look vinyl fabric. Keeping in mind the importance of differentiating his business from others, owner George Makar told ANB, "Our products will now reach customers in stores where the rubber-look vinyl styles will stand out on their own as well as complement the stores regular product line because these new items all convey a soft, feminine feeling."
Putting the "S" in sexy, the rubber-look vinyl collection includes everything from irresistible embellishments, like ribbon or pleating, to sinful two-piece bra and g-string sets. In September, AllureLingerieInc.com will launch to accompany the brand.
The company also is watching out for the boys. The men's rubber-look collection is a visual feast. The collection includes thongs and jock straps in eye-catching, contrasting colors and suggestive g-strings, such as the 69. Another development in the men's line is that it is now offered in sizes S/M and L/XL.
To see Allure's full collections of leather and vinyl lingerie, visit AllureLeather.com. To get your hands on the must-have 2009 Allure Lingerie catalog and the 2009 Allure Leather corset supplement, visit booths 215-223 at the ILS at the Rio Hotel in Las Vegas, Sept. 15 to 17.
