BURBANK, Calif.—At ANME July 2013, German sex toy manufacturer Fun Factory unveiled a new point-of-sale concept. Emilie Rosan, director of marketing at Fun Factory USA, explained the new concept. “We now offer a set of 10 different instructional 6-inch foam-core circles to be mounted on the edge of store shelves,” she explained. “These pieces of signage do not take any space in the shelf itself. They come with a little clip that attaches to the edge of shelves. The signage hovers in front of the shelves and can be adjusted to sit either above, in front of, or below the toys on display. These circles are both instructional and decorative. They replace the product cards we used to give out to retailers for their shelf merchandising.”
Added Frederic Walme, CEO of Fun Factory USA, “We noticed that retail sales are strongest in stores merchandising the Fun Factory products all together in a branded Fun Factory corner, as opposed to dispersing them throughout the store. These new circle signs helps make a store’s Fun Factory branded area more lively while providing important information to consumers about the line as a whole as well as individual products.”
Fun Factory also won the Vibrator of the Year Award from Vibrators.com. Tom Nardone personally handed the award to the team at ANME on July 14. Walme said, “It’s a huge honor to accept this award from Tom at Vibrators.com. Both he as a businessman and his e-commerce outlets are very well respected. Tom founded his business in 1998 and knows every toy on the market. This award goes out to only one product each year for the last seven years. We are really proud to have Stronic become part of Vibrators.com’s Hall of Fame.”
Fun Factory USA also launched two new rechargeable mini vibrators, Pearly and Flora, along with the Stronic Zwei. Walme said, “Our entire stock was committed by the second day of the show. This was a very successful launch for both categories of products: the two new vibrators and the Zwei pulsator. I want to thank all our retail partners for their loyalty and their trust in the Fun Factory products.”
