BURBANK, Calif.—When something totally different comes along, it may take a little time for the market to get into the swing of a new thing. Fun Factory is looking to push things along with its “Trust the Thrust” campaign, designed to familiarize both retailers and consumers with its new Stronic line of pulsators.
The third item in the line—the Stronic Drei pulsator—is coming to adult boutiques in October. To promote Stronic, Fun Factory has launched this new Trust the Thrust retail campaign on five continents. Through these educational efforts, Fun Factory seeks to spread the word that consumers have a brand-new option when it comes to shopping for a sex toy. Rather than a pleasure toy that vibrators, the pulsator has a new kind of motor that creates a thrusting action that mimics the motions of lovemaking.
Stronic Drei has the same functionality as Stronic Eins and Stronic Drei. What sets it apart from its sisters is its shape. Drei has ridges all along its shaft and a flared base for external stimulation (either the labia or perineum). With 7.3 inches of insertable silicone, the Drei has a tip that is slightly curved and tapered for easy insert and intense stimulation.
“The first review of the Stronic Drei is phenomenal,” said Emilie Rosan, the director of marketing at Fun Factory USA, referring to a writeup on RedheadBedhead.com.
The global Trust the Thrust campaign offers retailers a high-impact merchandising kit to promote the Stronic and educate consumers about this new kind of sex toy. “We think that people have to hold a Stronic to understand what a pulsator is. This campaign is an effort to offer consumers a firsthand experience along with a good reason to ‘Trust the Thrust,’” Rosan said.
Fun Factory’s merchandising kit includes a swinging display that showcases the Stronic in motions at all times (pictured above). “Retailers are already raving about the display. It is incredibly effective and unique. It attracts the consumer because the Stronic is thrusting back and forth on a swinging display enticing them to grab it. No one has ever seen anything like this before!” said April Lampert, sales manager at Fun Factory USA.
Once consumers have felt the STRONIC, they can write in a guest book and describe the sensation they experienced. The 10 consumers with the best comments will win a Fun Factory toy on their birthday for the next 10 years.
These are only some of the elements of this campaign. Fun Factory encourages all retailers (online and brick and mortar) to join the Trust the Thrust campaign.
For more about the Stronic series, go to FunFactoryUSA.com.
