AUSTIN, Texas — Interactive Life Forms Inc., makers of the male sex toy Fleshlight, announced the release of Fleshlube brand water-based lubricants.
ILF partnered with Beverly Hills-based Vie Products to create the new brand of lubes that will be released Wednesday.
“It has taken us several years of careful research to settle on a formula for Fleshlube,” said ILF CEO Steve Shubin. “We wanted to make absolutely sure we were offering the very best lubricant for our customers, and through our partnership with Vie Products, we have done just that.”
Vie Products is the parent company that also produces V Brand lubricants.
Fleshlube is available in three varieties: Water, Fire, and Ice. Water is the flagship water-based lubricant, Fire represents a warming lubricant, and Ice provides a cool tingle.
“We are always looking for ways to enhance the customer experience with the Fleshlight,” Shubin said. “The addition of the Fire and Ice lubricants offers a new dimension of sensation beyond the exciting textures and orifices. The warming and cooling sensations are hands-down the best formulas we have ever encountered.”
Fleshlube is available in a 4-ounce size, with plans in the works to release a 2-ounce travel size and an 8-ounce economy version. Fleshlube is expected to be available for wholesale to stores by mid-summer.
For more information, email Daniel Pacheco at [email protected].