CHATSWORTH, Calif.—Pipedream Products is teaming with Eldorado to bring its retail clientele an exclusive opportunity to bank on the ongoing mainstream publicity generated by the Fifty Shades trilogy. Through the month of May, Eldorado is offering 30-percent off the award-winning Fetish Fantasy line to boost sales when cross-promoted with the Fifty Shades of Grey book series.
"We welcome the opportunity to seize mainstream media hysteria and help bolster our customers' sales," said Brian Sofer, manager of emerging media and strategic partnerships at Eldorado. "Fifty Shades of Grey has done that in spades and serves as a call to arms for cross-promoting Pipedream's Fetish Fantasy brands."
Eldorado now offers the complete Fifty Shades trilogy and sees the tremendous sales potential that cross-promoting the internationally renown Fetish Fantasy line with the New York Times bestselling erotic novel. Retailers can build the ultimate Fetish Fantasy wall display within their BDSM section with a plan-o-gram offered by Eldorado.
"We're excited to bring Eldorado retail customers all the essential BDSM products that the Fifty Shades trilogy has incited interest in—and beyond," said Briana Honz, Pipedream's visual merchandiser. "The Fetish Fantasy line and its offshoot brands cover all the bases for fetish enthusiasts, and with Eldorado's exclusive 30 percent off promo, retailers have the opportunity to explore more categories with Pipedream Products!"
The Fetish Fantasy brand from Pipedream Products offers products for shoppers to live out fantasies explored within Fifty Shades of Grey, with classic Fetish Fantasy beginner's bondage items such as cuffs, rope varieties and breathable ball gags, as well as softer items such as Love Masks, and fashion with Fetish Fantasy Lingerie.
Through the month of May, Eldorado is offering 30 percent off all Pipedream items as a way for retailers to bank on the Fifty Shades craze within the BDSM category and beyond.
To take advantage of this exclusive promotion, contact your Eldorado account manager at (800) 525-0848, email [email protected], or visit Eldorado.net.
