LOS ANGELES—Icon Brands and Falcon Studios announced today that they have renewed their partnership after a hiatus. According to a release issued today, Icon Brands and Falcon both spent a few months looking at new strategic opportunities, but both parties decided that they could do a lot better together than apart. Once again, Icon has the Falcon and Raging Stallion licenses and will be distributing branded product for the gay adult studio.
"We couldn't be happier," said Jim Carter, a spokesman for Icon, adding "Falcon was a key brand for us, and even though Icon builds brands, we were already there with Falcon, and we didn't want to lose that groundwork. Now we won't."
Falcon President Chris Ward expressed praise for the team that revitalized his line over the past two and a half years. "Icon took a brand that needed refreshing and did just that. With vibrant new packaging and terrific new product ideas, they made Falcon the category leader again in no time." He added, "we missed that energy and are glad to have it back."
Icon will show Falcon at its booth at ANME and is busy replenishing the best-selling Falcon Signature Pieces as well as its Manrammers, Balls, Plugs and the many, many new items which filled out the line.
Shipping will begin immediately, but full replenishment will take about 60 days. As Sales Manager Joanie Lee put it, "we're asking for just a little patience as we get back in stock, but we're on a fast track; it's our top priority."
Going forward, the focus will be on a lot of rubber and aggressive gear, speaking to the heritage of the San Francisco landmark lines.
Said Chris Ward, "We're interested in our market, which isn't the newcomer and isn't the shy guy. It's the guy who plays hard, and we want future releases to reflect that."
Next up for Falcon is BBC, Big Black Cocks: three massive pieces which are a natural extension of the "all-black" in the "legacy" line.
And as Ward says, there's certainly nothing "shy" about that.
