FOCUS Mini-Profile Q&A: Smitten Kitten, Adult Retailer

Who are the main contacts/principals of your company, and what are their titles?

Jessica Giordani, President
[email protected]

Jennifer Pritchett, CEO
[email protected]

 

How many employees do you currently have (in-house and/or contracted)?

4 full-time employees, 10 Pussy Party sex educators

 

In what year did your company officially begin operating?

August 2003

 

What is your primary line of business?

We specialize in high-quality, non-toxic sex toys and equipment. We also carry a wide range of porn and educational resources (both books and dvd).

 

How much, if at all, do you utilize the Internet for your business?

Currently our website comprises about 15-percent of sales.

 

Which trade shows has your company exhibited at/has it attended? At which shows do you plan to exhibit in the near future?

So far we haven't attended any. We look forward to going to them next year-it will be great to put faces with the wonderful people that we work with!

 

What are the two biggest challenges when it comes to working in the adult novelty business?

One of our biggest challenges has been dealing with the negative stereotypes held by professional people outside of the industry. We had a banker tell us they didn't work with our "type of people" when we tried to open our initial accounts for the Smitten Kitten! Also, trying to move away from the concept of sex toys and equipment as mere "novelty" items.

 

What are two of the most rewarding aspects about working in this industry?

It's incredibly rewarding to be part of an industry where it's exciting to come to work every day and feel like our efforts are creating positive change. It's been a great opportunity to be able to education people throughout our community about issues that are close to our hearts.

 

Tell us about a few hot, new products your company plans to introduce within the next few months?

In the coming months we'll be expanding our selection of glass dildos, and adding some beautiful stone and ceramic pieces to our collection.

 

Briefly describe three of your current top-selling products that no novelty retailer should be without.

  • Fun Factory LayaSpot: discreet, powerful, quiet and ergonomically designed
  • Slippery Stuff Gel: water-based, glycerin-free lube that's great for all types of play
  • The Wedge: Liberator makes great equipment-most accessible as far as size, versatility and price point

 

In 10 words or less, what is the strongest asset your company has that makes it stand out in the adult novelty market?

Commitment to quality: products, education, customer service and community involvement

 

Name of company, address, phone(s), email and Web address:

The Smitten Kitten

3010 Lyndale Ave S

Minneapolis, MN 55407

612-721-6088 (store)

612-825-4266 (corporate office)

[email protected]

www.SmittenKittenOnline.com