CANOGA PARK, Calif.—Evolved Novelties has announced an exclusive deal to distribute Touché pleasure products in North America. This partnership will allow the Touché brand to attain a level of full-scale distribution in the North American market that would have taken years for the European company to build on its own.
“We are excited to distribute Touché in North America. Touché products encompass the class and sophistication that Evolved Novelties embodies while also continuing to push the envelope with design and innovation,” said Greg Alves of Evolved Novelties.
Retailers and distributors now can stock items made by the Dutch company—known for its many quality vibrators and anal toys, as well as the unique Touché Ice vibrator—from a leading U.S. adult company with extensive distribution experience.
A sister company to Zero Tolerance Entertainment, Evolved Novelties is well known for its skill in marketing and packaging. Evolved Novelties was just nominated this week for Outstanding Packaging in AVN’s annual “O” Awards. The company’s Croupier Roulette Edition also received a nod in the Outstanding Powered Product category. (“O” Award winners will be announced Aug. 7 at The AVN Show.)
“Evolved Novelties has proven that you can be an industry leader in novelties and DVD market. More importantly, I believe that both [Touché parent company] Shots Media and Evolved can work together to strengthen their brands,” said Oscar Heijnen of Touché.
Touché massagers set themselves apart in the retail environment, featuring premium packaging that adds a touch of sophistication to the brand. This consumer marketing approach is one that is shared by Evolved Novelties, thus creating a powerful symbiosis in the U.S. marketplace.
All Touché massagers are made of the highest-grade silicone and are powered by ultra-silent motors surrounded by an extra layer of silicone to ensure quiet vibration. Every toy is phthalate-free, non-toxic, and RoHS certified (a European Union directive that restricts certain hazardous substances in electrical and electronic equipment).
For more information about the two companies, go to TouchYourPassion.com and Evolved Novelties.
