CHATSWORTH, Calif.—Evolved Novelties is ready to release the first lines of pleasure products under their licensing agreement with Adam & Eve.
“We took over the licensing of Adam & Eve products last September, and we launched the line of lubes pretty quickly,” said Marcus West, marketing director of Evolved Novelties. “After that, we sat down to really develop a strategy on what products we wanted to release.”
West said all of the products, which will begin shipping within the next month or so, are unique to Adam & Eve; they are not Evolved Novelties items repackaged for the licensing agreement.
In a Essentials line, the top sellers from Adam & Eve have been redone and repackaged.
“”We have all of the standards, all of the products that worked for them and their customers,” West said. “This is everything that worked for them, and it’s all available at a very approachable price point.”
Included in the Essentials collection are Eve’s Slim Pink Pleaser, Red Hearts Glass Dildo, Assifier and Adam’s Extension.
There is also a range of items at a mid-point price range, West said, with packaging that has a silver foil embellishment along the side.
The products in that range will be made of 100 percent silicone and be 100 percent submersible, which is a new feature for Adam & Eve Toys.
Also in the mid-point price range is the new Couture Bondage Scarlet line, which brings Adam & Eve into the fetish market.
“These are items for the couples who want to play with the lifestyle, not live it,” West said. “They are made form soft, sumptuous materials that are all vegan-friendly.”
Included in the Scarlet line are a paddle that features a black, perforated leather-like material on one side, and a smooth finish on the other; Japanese bondage rope; wrist and ankle cuffs with the same perforated leather-like material; padded eye masks; and more.
The products are all designed to allow customers to have fun with some light BDSM without going overboard, West said.
The partnership between Evolved Novelties and Adam & Eve has also produced a line of high-end products. The Innovations line will be distinguishable on shelves by the clean packaging with the silver foil embellishments on the side and top, West said.
Included in the collection are the Teardrop Duo Balls and the Silicone Diamond Darling, which boasts seven functions and two designs, as well as a pattern of diamond-like crystals at the base of the piece.
All items released through the licensing agreement with Adam & Eve will carry Evolved Novelties’ five-year warranty, West said.
For more information, visit EvolvedNovelties.com.
