LOS ANGELES—Evolved Novelties is launching their first ever “Go Pink” campaign during the month of October to raise money for breast cancer research and promote awareness. The campaign will feature a number of retail promotions, an E-bay auction, event gifting and promotional giveaways, and cause-related event sponsorships.
Evolved has joined forces with select retail chains to take a stand against the detrimental disease by donating a portion of the proceeds from every October sale to the Save The Tatas Foundation. Every person who shops Evolved at participating retailers during the month of October will be making a personal contribution to the organization and joining the fight against breast cancer.
“It’s a win-win situation to pair a great cause that women wholeheartedly support with a great line of female specific products. We’re just thrilled to be doing our part in the fight against breast cancer,” said Marcus West, marketing director at Evolved Novelties.
To show appreciation to their customers and further promote their efforts, every customer who makes an Evolved purchase of $35 or more will receive a free 1-ounce bottle of Special Edition Pink Smart Cleaner at participating Adult Specialty locations. This gift with purchase was designed exclusively for this promotion however.
As an extension of the retail promotion, Evolved Novelties is also excited to announce their Breast Cancer Awareness E-bay auction, hosted on Evolved World EvolvedWorld.com. Evolved will be auctioning off two beautiful Swarovski Crystal Diamond Collection Massagers with all proceeds to benefit the Save the Tatas Foundation.
In addition to supplying products for various breast cancer awareness contests and gifting suites, the brand is in the process of planning an Evolved Novelties mobile mammography event where consumers receive free mammograms.
“We wanted to reach our consumers at a more personal level in addition to providing a financial contribution,” explained West. “Mammogram screening increases the chances of early detection and saves lives on a daily basis.”
To stay informed on Evolved Novelties’ “Go Pink” campaign visit their Evolved World site EvolvedWorld.com, friend them on Facebook Facebook.com/EvolvedNovelties and follow them on Twitter @my_evolved and @evolvedworld to receive daily updates.
