LOS ANGELES - Erotica LA has partnered with major adult novelty retailers throughout southern California in order to attract 40,000-plus attendees to this year's event.
Hustler, The Pleasure Chest, Touch of Romance, Spanky's, and Condom Revolution will be distributing discount coupons to their customers, and free ticket contests will be available at participating retailers beginning in mid-April.
"This is a critical component to our marketing strategy because it creates such buzz and excitement," said Cindy Cheer, marketing director for Erotica LA. "Partnering with the largest adult-novelty retailers really drives consumers to the show and it ensures a serious buying audience for our exhibitors.
"We've also secured the largest outdoor campaign in Erotica LA history which includes billboards, bus shelters and 8 sheets," Cheer continued. "Plus, consumers will hear all about the show on the top radio stations in Los Angeles which are Power 106, KROQ and Star 98.7. The show is bound for success!"
For 12 years, Erotica LA has been the most recognized name in sexuality and sensuality, featuring erotic shopping, entertainment and educational workshops. Plus, the show brings together 40,000 fans with hundreds of their favorite adult celebrities and industry leaders.
The expo will also feature the fourth annual F.A.M.E. Awards hosted by Stormy Daniels, L.A. Direct Models Talent Search, The Pleasure Chest Learning Center, a LIVE Adult Memorabilia Auction, burlesque performances by the Devil's Playground, and all-male revues by the Hollywood Men.
For online ticket purchases, go to Erotica-LA.com. Enter this code for a special discount: ELA1.
For booth sales and sponsorship opportunities, contact AVN's Steven Komarnitsky at (818) 718-5788, ext. 114, or email [email protected].
