HUNTINGTON BEACH, Calif.—Wand Essentials, XR Brands’ line of wand massagers with matching attachments and sexcessories, has been picked up by intimate lifestyle product distributor Entrenue.
The full collection will officially debut at the International Lingerie Show, Sept. 27-29 in Las Vegas.
Talks between the two companies sparked in the spring and once the package styling and design lineup reached final development, the deal was done and Entrenue officially became one of the first to pick up Wand Essentials in its entirety.
“The Wand Essentials line fits well with our assortment of ‘good basics,’ and being able to offer an electrical wand-style massager with seven speeds is a great addition,” said Lisa Mazurek, Entrenue’s sales and marketing manager. “We like the repackaging that [XR Brands Brand Manager] Michael Merrill is doing on this line, and his knowledge of our company helped him find elements that were a good match. We are looking forward to seeing the other lines XR Brands will soon offer!”
XR Brands has named Entrenue a "preferred distributor," a title given to those that pick up the manufacturer’s complete collections with a marketing and promotion plan in place. Merrill is most pleased to know that a company as selective as Entrenue was eager enough to stock Wand Essentials to have waited patiently for its official arrival.
“Entrenue carries unique items that come onto the market with a specific purpose, and has a special focus on companies catering to women and couples,” Merrill said. “Being prominently featured in Entrenue’s catalog is like having a stamp of approval on your product line. They’re always looking for—and finding!—the coolest, most innovative products on the market and they most definitely understand the Wand Essentials aesthetic.”
Wand Essentials features both plug-in and wireless seven-speed stick massagers made with an ultra-quiet but hyper-powered motor perfect for erotic massage, teasing foreplay or full-on fornication. And with header attachments designed for G-spot, prostate and even multi-penetration play, users can turn a traditional one-trick toy into a versatile sex toy that appeals to users of all sexual and sensual lifestyles.
The full line will be available for viewing and pre-order at ILS Sept. 27-29 at the Rio Hotel and Casino in Las Vegas.
For more information about Wand Essentials, visit WandEssentials.com. For more information about XR Brands, visit XRBrands.com, or email Merrill at [email protected].
