LAS VEGAS - Empowered Products has released its Pink Water, a water-based lubricant for women created as an alternative to the line's silicone formula.
"In keeping with our desire to include premium ingredients, Pink Water is fortified with aloe vera," said Marketing Manager Chris Rowland. "We also formulated Pink Water with ginseng and guarana extracts. Aloe vera is renowned for its restorative properties, ginseng has been used in Chinese medicine for 5,000 years, and guarana is recognized for its antibacterial and antioxidant properties."
Pink Water contains no glycerin, pigment, scent or and flavor. It is available in 1.7-, 3.3- and 6.7-ounce plastic bottles that feature a locking pump and protective over-cap that prevents leakage.
The Pink line's insignia is featured on the packaging, which was designed to indicate that Pink Water is a water-based formula, Rowland said.
"With Pink Water, a soft Mediterranean blue was added," he said. "This cool, calming color, reminiscent of vibrant ocean waters, stands out on the packaging and is a prompt that reminds people that it is indeed water-based. Pink Water is stylish enough to keep on your countertop or bedside table."
